Jenni Kayne

A California-based lifestyle brand known for its modern minimalism & high-quality craftsmanship.

In collaboration with Emily Hickey, CEO and Co-Founder of Chief Detective, I had the opportunity to enhance the user experience of Jenni Kayne's product page, ensuring it resonates with the brand's ethos of effortless living.

The designs showcased in this portfolio are my past work. Some live websites/apps may have been updated with new designs by clients, which were not designed by me.

My Role & Activities

My responsibilities included analyzing the current platform to understand the design system, creating a fully responsive layout for viewing on various devices, and optimizing the layout to highlight essential product features and enhance content organization. I also iterated on the design to improve usability and performance based on feedback.

  • Website Analysis
  • Design System
  • UI & UX Design
  • Responsive Design
  • Accessibility Optimization
  • Visual Hierarchy
  • Layout Optimization

Outcome

The revamped product page successfully increased user engagement, improved conversion rates, and received positive feedback from both the client and users.

This experience sharpened my skills in delivering polished, user-centred designs that balance aesthetics and functionality while aligning with business goals.

Collaborating with stakeholders enhanced my communication and problem-solving abilities, and deepened my expertise in UX strategy, design systems, and iterative design processes based on user feedback.