Ursa Major

Ursa Major is a natural skincare brand that focuses on clean ingredients.

I collaborated with Emily Hickey, CEO and Co-Founder of Chief Detective, to improve Ursa Major's product page, increasing product awareness, highlighting benefits, and converting visitors into customers.

The designs showcased in this portfolio are my past work. Some live websites/apps may have been updated with new designs by clients, which were not designed by me.

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Activities

Website Analysis
UI & UX Design
Responsive Design
Accessibility Optimization
Visual Hierarchy
Layout Optimization

Outcome

The revamped product page increased product awareness, showcased benefits, and converted more visitors into customers, aligning with Ursa Major’s natural skincare ethos.

This project sharpened my skills in visual design, user experience, and teamwork. I got better at highlighting product benefits and boosting conversions while staying true to brand values.

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