Commerce Next

CommerceNext is an innovative community and event series for leaders in digital, marketing, and technology in the retail industry. They organize events like a yearly summit, online seminars, and the CommerceNexty Awards to help executives and direct-to-consumer pioneers work together.

I collaborated with Emily Hickey, the CEO of Chief Detective, to make an easy-to-use event webpage for CommerceNext to help people interact and get involved at the events.

The designs showcased in this portfolio are my past work. Some live websites/apps may have been updated with new designs by clients, which were not designed by me.

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My Role & Activities

I handled design research, UI/UX design, and content strategy development for an intuitive event website. I utilized visual hierarchy principles to optimize the layout and conducted iterative testing to ensure smooth user interaction and engagement.

Wireframing
UI & UX Design
Content Strategy
Visual Hierarchy
Layout Optimization
Iterative Testing

Outcome

The designed event page resulted in a significant increase in user engagement and satisfaction. Attendees found it easier to navigate, and access relevant information, leading to a more enjoyable and productive event experience.

From this project, I deepened my understanding of the unique challenges and needs of event-focused platforms, enhancing my expertise in event management design.

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