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OptiLingo

Optilingo is a language learning platform prioritizes high-frequency phrases, supports endangered languages, and ensures a stress-free user experience.

As Co-Founder and Design Lead at SITEX Private Limited, I designed this MVP for OptiLingo with Jonty Yamisha, CEO & Founder. This case study outlines the design process, challenges, and solutions implemented.

The designs showcased in this portfolio are my past work. Some live websites/apps may have been updated with new designs by clients, which were not designed by me.

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My Role

I collaborated closely from concept to realization, conducting thorough research, designing a user-centric experience, and overseeing development.

Design Objectives

  • Identifying core features
  • user-centric design
  • scalability
  • validation

Understanding The Needs

  • Conducted stakeholder interviews, market research, and created user personas.
  • Addressed ambiguous requirements through clarification sessions.
Gained a clear vision and unique positioning.

Defining the MVP scope —

Crafting The Core Experience

  • Prioritized features using MoSCoW, defined user stories, and created journey maps.
  • Developed wireframes, prototypes, and conducted usability testing.
Defined an achievable MVP that addressed core user needs, and created a focused first version of the app.

MoSCoW prioritization is a method for ranking project tasks or requirements by importance.

Visual Design —

Bringing Optilingo to Life

Crafted a clean and user-friendly design to make learning easy and a clear layout, with a consistent color scheme, typography, and iconography that reflect the app's branding.

Development handoff —

Passing The Torch

  • Used Zeplin as a collaboration tool.
  • Conducted design QA with developers.
Smooth transition from design to development, ensuring accuracy

A User-Centered Success

OptiLingo's MVP launch was a success, with high user satisfaction. Through the strategic application of a user-centered design approach, we prioritized core features and rigorously validated the concept with real users. As a result, we developed a product that adeptly caters to the needs of language learners, establishing a robust foundation for future growth and success.

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